It's gotta be the shoes: Vikings reinforce listening to equipment managers

From the author of Zero, comes this admirable salvo against quantitative bamboozlement by the media and the government (The Boston Globe) In Zero, Charles Seife presented readers with a thrilling account of the strangest number known to humankind. Now he shows readers how the power of skewed metrics-or proofiness- is being used to alter perception in both amusing and dangerous ways.