Pepsi and Verizon use giveaways ahead of the NFL season to court new consumers - Digiday
DIRECTV - NFL SUNDAY TICKET
Promotes NFL Sunday Ticket in Las Vegas Sphere's First Paid Ad - WSJ
Tennis Set For Regular Season Finale - University of Cincinnati Athletics
Las Vegas Sphere Partners With NFL & International Media Artist To Transform Exosphere [Videos]
The New NBA Season Raises Questions About the League's Future
MSG Sphere to display all 32 NFL team helmets in new campaign with
Marketers eye advertising on Las Vegas' newest flashy entertainment venue — the $2.3B MSG Sphere - Digiday
Vegas Sphere: U2, Darren Aronofsky & What's Next for the Venue – Billboard
Vegas Sphere Post-U2: New Acts, Earth Show, Licensing Deals - Barrons
DIRECTV Sunday Ticket Integrated Campaign — bill aitchison