The NFL's mission is to reach as many fans as possible - Sports Illustrated
Super Bowl television ratings - Wikipedia
NFL playoff ratings: 42.7 million people watch Chiefs win over Bills
Sunday Night Football' Viewership Soars 81 Percent on NBC Sports Digital - TheWrap
NFL Scoring Is Up, And So Are Ratings
Ratings don't tell the whole story of the 'ManningCast' phenomenon
Maria Taylor, Matt Cassel, Joshua Perry, Michael Robinson
Pro Bowl Games average 6.28 million viewers, which seems fine
Bills-Chiefs delivers big audience on NBC's Sunday Night Football
NFL Fans React to Massive NFL Kickoff Ratings of 27,000,000 Viewers
NFL Pro Bowl Hawaii return scores biggest TV audience for game since 2000 - Hawaii Magazine