State Farm to skip out on a Super Bowl ad this year, going all in on TikTok instead - Digiday
After a Super Bowl ad, Temu's growth is outpacing Target
This Year's Super Bowl Ads Are Relying on Humor and A-List Celebs Like Aaron Paul, Alicia Silverstone, and Jack Harlow, BU Today
Reddit blew its entire marketing budget on this five-second Super Bowl ad
How a five-second ad shone in the Super Bowl — 55 comms
Reddit spends 'entire marketing budget' to air five-second ad during Super Bowl
Why Gen Z content creators were a key part of the NFL Draft - Digiday
Jeep 4xe Super Bowl commercial highlights modern version of 'Electric Boogie' - Autoblog
Super Bowl Halftime Shows Cost Millions: Who Pays? – Billboard
Reddit's Superb Owl - Disrupting Paid Media
How Reddit made its Super Bowl commercial in less than a week