Yahoo Livestream of NFL Game Nets 15 Million Viewers -- But Most of Them Didn't Count by TV Metrics - Vox
Twitter hopes to score big with the NFL - CNET
Apple Halftime Show NFL Deal: Behind the Tech Giant's Blitz – The Hollywood Reporter
Yahoo attracts 15M viewers for live-streamed NFL game
Pay it Forward Live, News Release
Monday Night Football Delivers another Record-Shattering Viewership, as More than 19.3 Million Viewers Watch Cowboys-Giants - ESPN Press Room U.S.
Yahoo's first attempt at streaming an NFL game goes without major disruption – GeekWire
Livestreaming - Wikipedia
Yahoo Sports: College Football Enquirer
Fantasy Sports Inquiry Puts Spotlight on a Success for Yahoo - The New York Times