Nike, Colin Kaepernick and the pitfalls of 'woke' corporate branding
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Brands struggling to get a handle on woke capitalism
Why I'm boycotting Nike: Get woke and go broke
PDF) Wokebranding: Social causes as branding strategies. State of the art in Chile
How Nike's Colin Kaepernick ad explains branding in the post-Trump era - Vox
A Free-Market Defense Of Coca-Cola, Delta, And 'Woke' Capitalism
How Britain turned against self-righteous bosses
Nike – News, Research and Analysis – The Conversation – page 2
Sustainability, Free Full-Text
Assessing the fallout--good and bad--of Nike's Kaepernick ad
Woke business: have big brands found a conscience or a marketing ploy?, US news
Sustainability, Free Full-Text
Survey says Nike's brand image has dropped because of Colin Kaepernick
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Nike's Kaepernick ad has some state officials trying to ban the brand - Vox
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Nike's Kaepernick ad is corporate “woke washing” – The Irish Times
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