Bucs vs. Cowboys game was the highest viewed NFL opener since 2015
NFL, college football continue TV ratings dominance with upsets and thrillers: Sports on TV - The Athletic
Bucs-Cowboys is most-watched SNF opener in years - Sports Media Watch
TV Ratings for Thursday, Sept. 9: NFL Kickoff Game, Bucs Beat Cowboys – TVLine
TV audience for NFL kickoff highest in six years - Los Angeles Times
Cowboys-Raiders was NFL's most watched game in over 30 years
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Tom Brady plays down his perfect record against favored Cowboys